About TOF Advisors

Cold outreach is dead. Not because reaching out to prospects doesn’t work, but because the typical approach—mindless, generic messaging designed to pitch products—is outdated and ineffective.

I’m Nadean Ghemraoui, Co-Founder & CEO of Top of Funnel Advisors, and my approach to sales is the exact opposite of that. I don’t pitch products, and I’m not here to “sell” leads. My style is rooted in real conversations—asking the right questions, getting prospects to reflect on their challenges, and building genuine trust. That’s where the real impact happens.

I didn’t learn this from a sales book—I learned it on the ground, knocking on doors. Door-to-door sales taught me how to connect with people quickly, handle rejection, and refine my messaging on the fly. Later, at an outbound SDR agency, I discovered my talent for building scalable top-of-funnel strategies and coaching SDRs to deliver consistent results. Then in my last corporate role, I put those strategies to work and 10x their pipeline —an approach I now apply to help my clients do the same.

I’ve built outbound strategies that have helped companies land enterprise deals with Fortune 500 giants like Microsoft, JPMorgan Chase, Walmart, Tesla, Verizon, Johnson & Johnson and more. I’ve helped clients generate over $18M in new outbound pipeline quarter after quarter, validate and refine outbound strategies in under 3 months, and cut SDR ramp time in half—getting reps to book meetings in under 3 weeks.

What sets me apart comes down to two things:

I’ve coached SDRs, built high-performing pipelines, and closed deals—all by focusing on what works: authentic conversations backed by proven strategies. That’s what I bring to the table at Top of Funnel Advisors—and why my clients see results.

I’m Felix Suen, Co-Founder & COO of Top of Funnel Advisors, and I’ve seen firsthand how SDRs are often set up to struggle. I wasn’t handed a playbook, a step-by-step guide, or a leader to show me the ropes when I started. I was left in the dark, forced to figure it out on my own. And honestly—that’s what made me who I am today.

What I lacked in guidance, I made up for with grit and relentless determination. I was hungry, not just for results but for knowledge. I took every chance to learn, test, and improve, and through that process, I discovered the one thing that could’ve made all the difference—a mentor who wasn’t just giving advice from the sidelines but was right there in the trenches with me.

That’s the foundation of my approach to coaching SDRs. I don’t believe in surface-level training or one-size-fits-all scripts. I focus on two core principles:

I’ve been where SDRs are, and I know what it feels like to fight through the uncertainty. Now, I’m here to be the leader I needed—helping SDRs not just survive, but excel.