Case Studies

HelloHire, a leading recruitment automation platform, had a strong inbound and referral pipeline but struggled to scale outbound sales effectively. Their existing sales motion wasn’t generating enough meetings with HR and talent acquisition leaders, and their SDR team lacked the structure and messaging needed to convert cold leads into pipeline. By implementing a structured outbound framework, optimizing messaging, and introducing SDR coaching, HelloHire significantly increased booked meetings, pipeline growth, and SDR efficiency.
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Cinchy, a Series B data management platform, faced challenges in generating a scalable and predictable outbound pipeline. While inbound leads contributed some revenue, outbound efforts lacked structure, leading to poor conversion rates. With only two SDRs operating without a defined strategy, coaching, or leadership, their sales development efforts were inconsistent and ineffective. By implementing a standardized outbound framework, refining messaging, and optimizing processes, the company increased SQLs from 12 per quarter to 120 per quarter, significantly improving SDR efficiency and pipeline growth.
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